Google States That There Are Not Different Ranking Algorithms For Different Rankings

In a recent video published on Google’s Webmaster Help Channel Matt Cutts, Head of the Web Spam Team at Google answered the question: “Do Google use the same algorithm to rank all the results on page 1, or different algorithms for a wider variety in the results? (Pos. 1-3 – primary focus on freshness Pos. 4-6 – primary focus on back links Pos. 7-10 – primary focus on social signals)”

This is an interesting question and I have heard similar questions before, Matt goes on to answer by stating “In general the rankings are not different for positions 1 to 3, and 4 to 6 and 7 through 10. It’s the same algorithm that returns lots of different web results, you know a hundred or even a thousand and then with those we just sort them in the order of what we think the trade-off of relevancy versus reputation, so we want something is very relevant, but also as reputable we can find.”

Of course Matt is only referring to standard search results here so you might expect that different algorithms apply to new or local results.

So if you have ever considered using different SEO tactics to achieve rankings within certain blocks of the search results, don’t. Just concentrate on creating a good quality site which is the best in your niche.

Here is the video with the answer from Matt Cutts in full:

By Chris Jones

SearchQuest Has Rebranded

This is my first post since late November, with one thing or another I just haven’t found the time to write as its been so busy at work and of course we had Christmas in the middle of that time, I always down tools completely for 2 weeks over Christmas. Anyway I’ll try and get back into the swing of things and get back to posting regularly.

One of the reasons for being so busy as that we have undergone a bit of a re-branding exercise at the office and we are now searchquestdigital.co.uk after being searchquest.co.uk for over 10 years. One of the reasons for this is that over the last couple of years we have grown from just offering web design and SEO to a full service agency offering nearly all services within the field of digital marketing. In the very near future we will also have a separate website detailing all of the design services we offer, this will be searchquestcreative.co.uk, this is the place to go for all of your web design, ecommerce and branding requirements.

We also now have our own little mascot on our site who goes by the name of Quentin, he will have his own Twitter account very soon and you can see him on all our current social media platforms, Twitter, Google Plus, Facebook, Linkedin and of course our website.

So for all your digital marketing and SEO needs feel free to contact myself and the rest of the team via our website or myself directly here.

By Chris Jones