Local SEO

Local SEO & Search Marketing Explained

Local SEO or search marketing  requires a slightly different approach than a national search marketing campaign.

When a local audience is being targeted certain factors will have a greater effect than they would with a national campaign, of course your website needs to contain high quality useful content with well optimised pages, see the standard SEO page for further detail, but other factors such as a good Google Plus Local Business page (containing business information, photographs and customer reviews) and site authority building from local sources become much more important when you are targeting a local audience, whereas the most important factor with a national campaign are high authority inbound links.

See my post on local search ranking factors for further detail on the factors which will increase your local search ranking.

This different approach means that we can achieve good local search rankings on Google and other search engines driving high quality traffic more quickly than if we followed a similar plan to a national campaign.

With an increase in local searches especially from mobile devices, a strong online presence within your local target market through a strategic campaign is vital and we are here to help make that a reality.

So if your business services a local audience and you need help with SEO and internet marketing then get in touch for a free no obligation chat and lets us show you how we can help drive your business forward.

By Chris Jones